Randy Marston · Product Design Lead

The Route

Four different paths

Building from 0→1

Creative Director · Modern Games · 2024–Present

Transformed the Aerthlings brand, mystery box toys, and mobile game from an early concept into a commercially launched product. An inclusive “toys-to-life” ecosystem that encourages creativity and community through crafting gameplay and real-world trading. Read more →

Mystery box toys are built for one moment: the unbox. Once the box is open, most end up on a shelf. Aerthlings set out to change that, a toys-to-life universe where physical toys unlock digital characters, gameplay, and a community built around crafting, collecting, and trading in the real world.

Soon after the launch of Miniverse, I began branding and developing gameplay for the commercialization of the Aerthlings IP: collectible, tradable, and digitally playable mystery box toys. Read More →

Played a pivotal role in the launch of the Aerthlings and MGA Miniverse connected-toy and mobile gaming platforms, personally designing both products in their entirety from concept through launch, including packaging, gameplay, and user experience, to create an inclusive ecosystem that encourages creativity and community.

4.8App Store Rating

3.5M+YouTube Views

Modernizing for Growth

Experience Design Lead · Mint Mobile · 2021–2024

Led product design initiatives for one of the fastest-growing wireless brands in the U.S., helping modernize the customer experience while making affordable wireless simpler and more accessible. Read More →

Mint Mobile set out to become wireless's first billion-dollar challenger, a goal that meant winning new customers through clever marketing, streamlined purchase flows, and simplified plan activation, while modernizing the web and app-based tools needed to support and retain them.

As Associate Creative Director of UI/UX, I led these product design initiatives, managing a team of 10 designers while personally designing programs like the Mint Family Plan, eSIM, 2FA, and device sales. I also supported marketing on national ad campaigns featuring Ryan Reynolds. Read More →

Modernized the Mint website, mobile app, and customer dashboard to create a cohesive cross-platform experience, launching programs like the Mint Family Plan, eSIM, 2FA, and device sales, as well as national ad campaigns for $15 Premium Wireless featuring Ryan Reynolds.

70%Revenue Growth

$1.35BAcquisition by T-Mobile

Optimizing for Impact

Product Design Lead · GoDaddy · 2021

Reimagined GoDaddy's logged-in customer experience, improving onboarding, personalization, product discovery, and long-term engagement while helping entrepreneurs grow their businesses. Read More →

GoDaddy helps individuals, business owners, and entrepreneurs reach customers through domain and website products. But as GoDaddy's product suite grew, the company outgrew its own logged-in customer experience: Venture Home, the dashboard used by more than 20 million customers.

Venture Home was utilitarian, with limited functionality. I was brought on to lead the redesign, adding onboarding, personalization, analytics, and discovery features. To optimize the first-time user experience, I introduced an interactive onboarding checklist that guided new users through account setup while exposing them to helpful tools and other products along the way. I also designed user-facing analytics that let customers spot trends in their website traffic and engagement, surfacing just-in-time insights with powerful optimization recommendations. We stopped asking customers to find value, and started showing it to them. Read More →

Reimagined GoDaddy's logged-in customer experience, called Venture Home, creating a more personalized and actionable experience for millions of users, with improved onboarding, analytics, navigation, and product discovery features that increased engagement and generated measurable business value.

20M+Customers Reached

$3MIncremental Revenue

Designing at Scale

Sr. Designer → Associate Creative Director · NFL · 2011–2015

Designed digital products that helped millions of fans connect more deeply with the sport they love across mobile, web, and connected TV platforms. Read More →

In the early 2010s, the NFL's mobile and fantasy apps were still in their infancy. Both needed to evolve to support a growing wave of video, game-day content, and real-time stats, while NFL.com needed a design refresh that gave fans faster access to breaking news and quick mini-games to stay engaged between games.

I was hired as a Senior Designer and was ultimately promoted to Associate Creative Director. My work spanned updating key areas of NFL.com and redesigning the league's mobile applications to better align with fan needs and expectations. I also helped expand the NFL's digital ecosystem to Apple TV, Roku, and other connected devices, so fans could take football with them anywhere. Wherever fans were, football needed to be too. Read More →

Redesigned NFL Mobile, NFL Fantasy, and NFL.com, improving game-day, fantasy, and video experiences and helping millions of fans connect more deeply with the sport they love. Then expanded the NFL's digital offerings to Apple TV, Roku, and other connected devices for a more unified cross-platform experience.

100M+Lifetime Downloads

2.2MWeekly Active Users

Side Trails

Still worth exploring

SLYTRUNK

Designing Interactive Products

Product Designer / UX Strategist

Designed interactive products for sports, entertainment, and media brands while creating the tools to launch and manage them more efficiently.

MYSPACE

Shaping Social Experiences

UI/UX Design Lead

Shaped social experiences that encouraged self-expression, content discovery, and community while helping artists, entertainment brands, and businesses grow their audiences through one of the world's most influential social platforms.

KANOPI STUDIOS

Designing with Purpose

Product Design Consultant

Partnered with mission-driven organizations to create more accessible, intuitive digital experiences that helped them better serve their communities and achieve their goals.

TOOLS