Under Construction
Resume

Randy Marston

randy.w.marston@gmail.com · (310) 488-5940 · randymarston.com · linkedin.com/in/randymarston

Taking products from 0-to-1, pushing established ones further, and moving the metrics businesses care about, while making people's lives more enjoyable, more convenient, and more connected.

Professional Experience

Modern Games Jun 2024 – Present
Director, Creative
  • Launched Aerthlings, an Apple-featured mobile game and connected-toy platform, owning product experience end to end from early concept through commercial launch.
  • Designed core gameplay systems, interfaces, and a blockchain-like trading economy, solving a key retention challenge and deepening community engagement.
  • Partnered with MGA Toys to design a mobile game and NFC-enabled recipe cards for their $100M Miniverse brand, extending their toy line into digital gameplay and opening a new revenue stream beyond the physical product.
  • Led retail, trade show, e-commerce, and marketing design for a cohesive cross-platform brand.
  • Earned a 4.8 App Store rating and drove 3.5M+ YouTube views.
0 App Store Rating
0 YouTube Views
Mint Mobile Oct 2021 – Jun 2024
Associate Creative Director, UI/UX → Experience Design Lead
  • Led product design initiatives for one of the fastest-growing wireless brands in the U.S., helping solidify Mint Mobile as wireless's first billion-dollar challenger through clever marketing, streamlined purchase flows, and simplified plan activation.
  • Designed the web and app-based tools needed to support and retain customers, introducing new design systems and testing methods while working closely with cross-functional partners to modernize the design process.
  • As Experience Design Lead, grew and managed a team of 2 to 10 designers while personally designing programs like device sales, eSIM, and the Mint Family Plan, and supporting marketing on national ad campaigns featuring Ryan Reynolds.
  • Led experience design through 50% annual subscriber growth, 70% revenue growth, and Mint Mobile's $1.35B acquisition by T-Mobile.
0 Subscriber Growth
0 Revenue Growth
$0.00 T-Mobile Acquisition
GoDaddy Feb 2021 – Oct 2021
Product Design Lead
  • Redesigned Venture Home, GoDaddy's logged-in dashboard used by more than 20M customers, adding onboarding, personalization, analytics, and discovery features that helped entrepreneurs grow their businesses.
  • Introduced an interactive onboarding checklist and a personalized feed with suggestions, insights, and product recommendations, turning a utilitarian dashboard into a daily-use growth tool.
  • Identified and shipped a single tested design change that generated $3M in incremental revenue.
  • Part of the leadership team that introduced the RITE usability testing methodology, producing actionable insights that were shared and applied across multiple product teams.
0 Customers
$0 Incremental Revenue
NFL Oct 2011 – Jul 2015
Senior Designer → Associate Creative Director
  • Redesigned NFL Mobile, NFL Fantasy, and NFL.com, improving game-day, fantasy, and video experiences for millions of fans.
  • Expanded the NFL's digital ecosystem to Apple TV, Roku, and other connected devices, creating a more unified cross-platform experience.
  • Split the standalone NFL Now subscription service into the NFL mobile app and NFL Gamepass, reducing attrition and boosting subscriptions and engagement across both.
  • Designed Emmy-nominated content including Freakonomics and My Cause My Cleats, alongside products reaching 100M+ lifetime downloads and 2.2M weekly active users.
0 Lifetime Downloads
0 Weekly Active Users

Additional Experience

Slytrunk 2019 – 2021 Product Designer / UX Strategist

Designed interactive products for sports, entertainment, and media brands while creating the tools to launch and manage them more efficiently.

Kanopi Studios 2017 – 2019 (Concurrent) Product Design Consultant

Partnered with mission-driven organizations to create more accessible, intuitive digital experiences that helped them better serve their communities and achieve their goals.

Modern Games 2015 – 2019 Sr. UX Designer

Contributed to Modern Games' early product and design efforts, helping lay the groundwork for the brand's later launches.

Myspace 2007 – 2011 Lead UI/UX Designer

Designed consumer experiences that encouraged self-expression, content discovery, and community, helping artists, entertainment brands, and businesses grow their audiences through one of the world's most influential social platforms.

Recognition & Education

  • NFL Commissioner's Award for digital product innovation.
  • Design leader during Mint Mobile's rapid growth, culminating in its $1.35B acquisition by T-Mobile.
  • Aerthlings featured by Apple three times and recognized by players with a 4.8 App Store rating.
  • Emmy-nominated for interactive digital content, including Freakonomics and My Cause My Cleats.
  • Designed experiences for products reaching 100M+ lifetime downloads and 2.2M+ weekly active users.
Education: BFA, Graphic Illustration — Academy of Art University
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